Writer/Editor - Media Relations Advisor

Claire L. Altschuler is a multiple award-winning journalist and media relations consultant who has helped dozens of nonprofits, healthcare organizations and small businesses inform and influence target audiences in an increasingly complex media world. Testimonials

A former Director of Marketing and Public Relations for the NYC Chapter of the Leukemia & Lymphoma Society, Claire uses her extensive experience as both a journalist and PR pro to create powerful media relations strategies, social media initiatives, marketing plans and content strategies that are easy to implement and achieve concrete, measureable goals.

Plans differ based on clients' needs but all include an assessment of the organization's strengths and weaknesses, a thorough market review, the creation of a unique value proposition (UVP) and a detailed set of action items to achieve defined goals, fulfill the mission and turn visions into reality.  Social media management tools, SEO advice, media relations strategy, email marketing and brand strategy are key components of every plan.

Content services (writing/editing) include long- and short-form articles, social media and blog posts, news releases, website copy, ads, patient education materials, speeches, brand manuals, annual reports and fundraising vehicles, including grant applications and case statements.