Marketing Plans - Social Media Strategy - Content Writing
Claire L. Altschuler is a multiple award-winning writer and marketing consultant. As president of CLA Communications, she has helped dozens of nonprofits and small businesses inform and influence target audiences in an increasingly complex media world. Testimonials
Claire works closely with organizations to create powerful marketing plans that help clients achieve their goals and fulfill their missions. Completed plans include an assessment of strengths and weaknesses, a review of the market for opportunities and threats, the creation of a unique value proposition (UVP) and a detailed set of strategies to turn vision into reality. Each plan also includes a thorough MarCom audit that addresses SEO, social media efforts, content strategy, media relations and brand strategy.
Content services include long- and short-form articles, social media and blog posts, website copy, news releases, ad copy, patient education materials, speeches, brand manuals, annual reports and fundraising vehicles, including grant applications and case statements.